Design

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Commemorative features in our watch designs are telling and cognizable, but not overly literal. We took a lot of time to capture the aesthetics of the muscle car era, by reviewing a magnitude of photo material about that epic age – not actually analyzing the aesthetics but simply exposing ourselves to it until it was part of our vision and concept of shape. Then we were finally able to create a collection of watch models which are directly speaking to the hearts of muscle car enthusiasts but still elegant and impressive timepieces which any watch afficionado would be comfortable to own and wear.

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